'Most runway models meet the BMI criteria for anorexia', claims plus-size magazine in powerful comment on body image in the fashion industryBy Tamara Abraham
Last updated at 12:08 PM on 12th January 2012
A magazine dedicated to plus-size fashion and models has sparked controversy with a feature claiming that most runway models meet the Body Mass Index criteria for anorexia.
Accompanied by a bold shoot that sees a nude plus-size model posing alongside a skinny 'straight-size' model, PLUS Model Magazine says it aims to encourage plus-size consumers to pressure retailers to better cater to them, and stop promoting a skinny ideal.
Size 12 (U.S.) model Katya Zharkova, 28, stars in the shoot, which has a powerful statistic accompanying each image.
Another states: 'Ten years ago plus-size models averaged between size 12 and 18. Today the need for size diversity within the plus-size modeling industry continues to be questioned.
'The majority of plus-size models on agency boards are between a size 6 and 14, while the customers continue to express their dissatisfaction.'
And finally, further highlighting how poorly the fashion world caters to plus-size women, the magazine tells us: '50% of women wear a size 14 or larger, but most standard clothing outlets cater to sizes 14 or smaller.'
She writes: 'We are bombarded with weight-loss ads every single day, multiple times a day because it’s a multi-billion dollar industry that preys on the fear of being fat.
'Not everyone is meant to be skinny, our bodies are beautiful and we are not talking about health here because not every skinny person is healthy.'
Ms Figueroa-Jones says consumers can no longer identify with models; the disparity between real woman and those that grace ad campaigns and the covers of magazines is to wide now.
'Small women cannot be marketed to with pictures of plus-size women, why are we expected to respond to pictures of small size 6 and 8 women?' she asks.
The PLUS Model Magazine feature has generated a mixed response from its readers though.
While some have praised the statements the shoot makes, others believe that positively endorsing a fuller figure is as dangerous as advocating a skinny one.
Another adds: 'I don’t think the fashion world should support obesity, just as I don’t think it should support anorexia.'
The article has also generated an equal share of agreement, though. Reader Danae writes: 'We all women are brainwashed to believe that we are ugly and men will never look at us if we are not starving... We need more variety of healthy female body images.'
Read more: http://www.dailymail.co.uk/femail/article-2085226/PLUS-Model-Magazines-Katya-Zharkova-cover-highlights-body-image-fashion-industry.html#ixzz1jH124k5Y